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Way2Save

Screenshots for Way2Save

February 2008 | Flash Development

In 2008 Wachovia launched a new savings program called Way2Save. They needed an engaging way to promote and explain the program to their customers. In addition to the typical Web text, we decided on a quick, interactive video demo that would use a spokesmodel to explain Way2Save while supporting graphics were utilized in the background. The videos and graphics were composited and animated in Flash with the video triggering the graphics and animation with keyframes in its timeline. This demo performed extremely well with close to 20% of users that launched the demo applying at the end.